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Graphics
> Technical Limitations > Aspect
Ratio
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3 high by 4 wide—that's the aspect
ratio of nearly all televisions. No
matter how big, they are still 3 high
by 4 wide (3x4 aspect ratio). You
may have noticed that movies in a
theater have a wider aspect ratio.
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Television
graphics have three major technical limitations. Understanding
these technical limitations is a prerequisite to creating
successful graphics.
Limitation
1) ASPECT RATIO
Unlike the printed page (which can be almost any shape)
television graphics must fit in the 3 by 4 "aspect
ratio" of television. (Someday, we will all have
16 x 9 widescreen TVs, but the issue will really be
the same.)
All
graphics must fit gracefully in that rectangular frame.
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