Below, a new version of the sequence from the previous page—re-edited to create a very different story. Watch the new clip. Hopefully you can see how an editor is like a puppeteer—she can make the story go any direction she chooses.
And the basic technique for doing this does not involve special effects or fancy camera work. Instead, storytelling on film and television relies on the simple, but powerful technique of building sequences.
By replacing Shot #3 (a goal) with a missed shot, the editor makes it appear like the fan is cheering a miss, rather than a goal. The fan suddenly switched his allegiance!